Built by operators who have lived the complexity of fulfillment.
In 1999, Greg and I co-founded Fulfillment Works — a 3PL before most people had even heard the term.
The space was undefined, the playbook didn’t exist - but we built it anyway. Over the next 22 years, we scaled the business, partnered with hundreds of brands (including some of the biggest names in eCommerce), and exited through acquisition. But more than that, I lived every part of it - on the warehouse floor, in client meetings, and deep in tech conversations. I didn’t just oversee operations - I was in them.
That experience shaped how I think, lead, and solve. I know what gets messy when brands start to scale - and exactly how to untangle it. Today, I lead ACtivate — a boutique consulting firm helping founders, operators, and growing brands bring clarity to fulfillment strategy and operational growth.
I focus on calm strategy, clean execution, and traction that lasts.
Experience That Informs Every Engagement
Over two decades building and advising fulfillment operations has shaped how ACtivate approaches every engagement.
22+ Years in Fulfillment Operations
From warehouse floor operations to executive leadership, Amy spent more than two decades building Fulfillment Works into one of the most respected 3PL providers in the industry.
Hundreds of Brands Supported
Across beauty, wellness, apparel, and emerging DTC brands — supporting everything from startup launches to complex omni-channel fulfillment operations.
Operator’s Perspective
After building and scaling a 3PL business for over two decades, Amy and Greg now advise brands through ACtivate from a uniquely informed perspective — helping founders navigate fulfillment decisions with clarity, confidence, and control.
Meet Amy Cooper
Amy Cooper spent more than two decades building one of the most respected third-party logistics providers in the country. As co-founder of Fulfillment Works, she helped grow the business from the early days of ecommerce into a nationally recognized 3PL supporting hundreds of brands before its acquisition.
Having spent years in the trenches of fulfillment — from warehouse floors to executive leadership — Amy understands the operational realities founders face as they scale.
Today, through ACtivate, she helps brands navigate fulfillment decisions with clarity, structure, and confidence — bringing real operator experience to moments that matter most.
Leadership
Amy Cooper
Founder, ACtivate
Amy Cooper co-founded Fulfillment Works in 1999 and spent more than two decades building it into one of the most respected third-party logistics providers in the country. From warehouse floor operations to executive leadership, she helped scale the business while supporting hundreds of emerging and high-growth brands before its eventual acquisition.
Today, through ACtivate, Amy advises founders and operators on choosing, fixing, and optimizing their 3PL partnerships — bringing real operator experience to complex fulfillment decisions.
Greg Cooper
Co-Founder, ACtivate
Greg Cooper co-founded Fulfillment Works alongside Amy in 1999 and played a key role in building and scaling the business over more than two decades. His experience spans operational strategy, financial discipline, and the infrastructure required to support growing brands.
Through ACtivate, Greg partners with founders to bring operational clarity and scalable structure to fulfillment and supply chain decisions.